Does the World Need Another Luxury Car?

At a time when auto sales are struggling, Hyundai is introducing its Genesis luxury car. The timing is bad, but the car is surprisingly good

Hyundai Motor (HYMLF), a little Korean startup company just over 40 years ago, grew into a global brand by selling inexpensive vehicles. Now the company is entering the highly competitive luxury-import market to go toe-to-toe with such automakers as BMW (BMWG), Lexus, and Mercedes-Benz (DAI). Hyundai is offering startling prices, too.

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