FedEx Ditches Kinko's
When FedEx acquired printing chain Kinko's in 2004 for $2.4 billion, the air-cargo shipper's grand plan was to integrate the 1,200 stores into its business-services offerings. The goal was a digitally linked network of one-stop stores for customers to make, print, pack, and ship anything. A new name and logo, designed by Landor Associates in San Francisco, merged the two identities into FedEx Kinko's and added a multicolored icon, known as the beacon. But now, four years later, FedEx is ditching Kinko's for the more all-encompassing "Office."
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