Macquarie Targets Asia's 'Generation A'

The preference of the rising middle class, which the broker dubs "Gen A," for life in the big city will require big investments in infrastructure

Macquarie is launching an emerging markets infrastructure and development index that capitalises on rapid urbanisation in Asia and Africa. It is a timely move. This year, the world's urban population will equal the rural population for the first time, driven by a growing middle class—a group of people that Macquarie is calling Generation A.

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