Indie Filmmakers Hit Their Target

Taking cues from musicians' Internet business models, filmmakers are transforming the movie biz by handling marketing, distribution, and DVD sales
Without any paid advertising or reviews, the documentary "What's Your Point, Honey?" sold out this 160-seat theater in Manhattan. Credit: John Tozzi

As they waited in line outside Cinema Village, the art house theater in downtown Manhattan, Carol Frohlinger and Lindsey Pollak didn't know they were part of the transformation of the film industry. They just thought they were going to see a movie.

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