Yves and Mitch's Excellent Venture

Mitch Pergola, the business strategist behind Fuseproject, talks about how design firms can take a page from the venture capital playbook
Alex Fradkin

Design-scene followers have no trouble putting a face to the San Francisco-based industrial design studio Fuseproject. Fair-haired founder Yves Béhar has appeared on conference stages, magazine covers, and national-TV ad campaigns. Less visible is Mitch Pergola, 41, the firm's managing partner since 2004. Yet Pergola exemplifies the way in which more and more design studios are doing business. By taking a page out of the venture capitalist's playbook, he's helped turn an award-winning creative shop into a "machine for investment."

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