Beyond Blogs--What Business Needs to Know About Social Media.By
Stephen Baker and Heather Green are two of the smartest people when it comes to social media and they have a great cover story out (and podcast) that you shouldn’t miss. It’s for people who want to benchmark where social media is today—beyond blogs to twitter—and a wonderful way to see how fast the field has evolved in just three years.
Any manager who doubts that GenXers behave differently should read this. Any manager who doubts that business organization is flattening and going collaborative should read the story. And any manager who doubts that customers are gaining the power to communicate among themselves and with their companies should read Beyond Blogs.