Gary Vaynerchuk Is Thirsty

The host of WineLibraryTV wants to use the Internet to make him bigger than Emeril Lagasse, Rachael Ray, and Oprah

Gary Vaynerchuk is still thirsty. The 32-year-old Internet celebrity has changed the way millions see wine with WineLibraryTV.com's "Thunder Show," a popular video blog in which Vaynerchuk combines the palate of Robert Parker with the in-your-face passion of Mad Money's Jim Cramer. He has transformed his father's small Springfield (N.J.) wine shop, from which his show takes its name, from a $4 million-a-year business to a $50 million-a-year enterprise that makes half of its sales through online orders. This month, Vaynerchuk even released a book, 101 Wines. But Vaynerchuk still wants more. "I want to own the New York Jets, that's what I want," says Vaynerchuk. "And I absolutely believe I am going to own the Jets."

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