Brand Tags Fun, But Not Exactly UsefulBurt Helm
Over at the WSJ’s Buzzwatch blog, Tom Weber links to a site called Brand Tags. The deal: look at a random logo, and type the first word that comes to mind. Then check out the words others submitted. Sony was most often branded “electronics,” “quality,” and “expensive,” for instance, but was also called “crap” a number of times. Kodak, meanwhile, inspired the word “dead” as much as it inspired “film.”
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