Microsoft’s Xbox 360 HitsThe Big 1-0

Just as the bitterly-fought race for the Democratic presidential nomination comes to an end, the tit-for-tat of the console race between Sony and Microsoft is heating up.

Microsoft is taking another victory lap in the ever-heated race for console dominance. The company announced today that it was the first maker to have reached 10 million console sales in the United States during this generation of hardware. The company has sold about twice that number of Xbox 360’s worldwide and has some 12 million members using its Xbox Live online service.

The announcement comes hot on the heels of the mega-release of Grand Theft Auto IV, which split sales between Microsoft’s system and Sony’s Playstation 3 approximately 60/40. Don Mattrick, Microsoft’s senior vice president of the company’s Interactive Entertainment Business, issued a statement making the point succinctly:

“History has shown us that the first company to reach 10 million in console sales wins the generation battle. We are…positioned to set a new benchmark for the industry.”

Perhaps. But, with the two biggest releases – Halo and, now, Grand Theft Auto – in the rear-view mirror, the fight seems long from over. Expect Sony to fire back shortly.

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