Which Auto Brands Should Go?

There are too many brands and not enough buyers. Many auto-industry insiders agree weak ones should go, but it's not that easy

Should Ford Motor (F) dump Mercury and Volvo? Jerry York, the longtime adviser to billionaire investor Kirk Kerkorian's Tracinda, which recently acquired 5.6% of Ford, seems to think so. According to Automotive News, on May 1 he said out loud what a lot of people have been quietly thinking, namely that Ford should sell its two struggling brands, Mercury and Volvo.

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