Not Much Life in China's Virtual Worlds
Last November, Procter & Gamble's (PG) Vidal Sassoon launched with much fanfare its first hair salon in China's virtual world. There was even a virtual ribbon-cutting ceremony. But today the VS salon in HiPiHi, China's oldest and largest virtual world (a simulated online environment where users adopt identities known as avatars), sits mostly empty save for the occasional visitor. "It's a bit like the real world but not as many people," says an avatar named Yi Feichen, who recently logged on to HiPiHi for the first time and then visited the VS salon. "This world feels like it has been destroyed before."
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