Gas Gimmick from Chrysler
It remains to be seen whether Chrysler LLC’s “Let’s Refuel America” campaign will create an auto industry sensation like “Employee Prices for Everyone,” or “Zero-Percent Financing,” but the $2.99 per gallon promotion will certainly burn up the airwaves for a while, in an ad campaign, news reports and word-of-mouth. Chrysler announced today that starting Wednesday through June 2, customers for most of their biggest-selling vehicles can opt for a credit card that locks in gasoline at $2.99 per gallon for three years. For vehicles with a customer incentive, which is to say pretty much all of them, customers can take the present incentive deal as-is, or accept a reduced incentive, plus the gas card.
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