Skip to content
Subscriber Only

Do Reputation Management Services Work?

A new industry promises to help counter negative search results on the Web. Hiring one of these fixers may make nasty comments go away

Google the name of your company right now. See anything you don't like? If you do, at least a dozen services promise they can make it disappear.

An industry of online fixers is sprouting to defend clients against damaging information on the Web. With potential customers increasingly heading online to research products and services, bad reviews or complaints that turn up in a search can mean lost business. Reputation management services promise to highlight positive pages and bury offending sites deep in search results.