Wrigley: Grand Plans That Didn't Stick
In 1999, when William Wrigley Jr. took over the reins of the century-old company that bears his name, he aspired to take Wrigley (WWY) beyond chewing gum to greater heights. He made a bold bid in 2002 to acquire Hershey Foods (HSY) for $12 billion, and hired scores of food scientists, chemists, and engineers for an innovation center he opened in 2005 on a 7.6-acre Chicago site that he hoped would yield the next greatest thing since chewing gum.
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