Matsushita: Defying the Skeptics

The company is relying on developing markets, and especially BRIC, to meet its ambitious targets for sales of plasma and LCD TVs

With the global economic outlook looking none too promising, is Matsushita Electric Industrial's TV business in need of a reality check? Japan's largest consumer-electronics company has big plans to boost revenue, increase overseas sales, and sharpen its profile globally by changing its name to that of its most recognized brand Panasonic (BusinessWeek, 1/10/08). In recent weeks, some pessimistic analysts have alerted investors that the company couldn't possibly keep up its torrid pace of expansion.

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