Who Is Rick Poynor And Why Is He Criticizing Bruce Nussbaum, Roger Martin, Larry Keeley, Sohrab Vossoughi, Peter Merholz And Design Thinking?

Once a year, for the past three years I think, the design community gets embroiled in a heated debate about business people stealing the soul of designers. The latest permutation can be found in the May 2008 of ID Magazine (one of my favorites again under editor-in-chief Julie Lasky) in a piece called “Down With Innovation” by Rick Poynor, who is a writer and critic based in London specializing in visual culture. This is important, the visual culture part, because the the source of complaint about loss of control in design is coming out of the graphic design community, not the industrial design folks. This is important, I believe, because

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