My Head's in the Clouds

The term

The term “cloud computing” is being used so promiscuously these days that it’s dizzying. I even ran into a company a few days ago that offers its supply chain software in a hosted model and calls itself a cloud computing company. Yikes! So I decided to try to cut through the marketing fog and see if I could bring some clarity to the matter. Here’s a Socratic I did for BusinessWeek Online. I asked a bunch of the industry’s big thinkers for their take on this, and Marc Andreessen practically wrote a book on the topic for me. He said he’s going to post it on his blog, but I haven’t seen it yet. What do other people think? Is cloud computing the industry’s latest exercise in hype or is there really something new and different going on right now?

Before it's here, it's on the Bloomberg Terminal.