3M: Fail or Die

An interesting theme from yesterday’s talks has been the importance of failure. Chip Heath, the author of Made to Stick, told the now famous innovation anecdote of 3M’s development of the Post-It note. It’s a well-known story but his re-telling seems to have stuck (no pun) with people and become a topic of conversation between sessions and at dinner and rinks post-Day 1.

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