Mint's Fresh Take on Personal Finance

Gen Y is flocking to a free site for managing bank and credit accounts and household budgets. Mint.com aims for 1 million users by yearend

In the market for personal finance software, bigger has usually meant better. For years, category leader Intuit (INTU) has been churning out new versions of its popular Quicken package, which lets users manage their bank accounts, investments, and small businesses with greater precision. Now, a free Web site called Mint.com has captured a slice of the market with a different formula.

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