The Elevator Pitch

The Elevator Pitch

READY, SET, GO!

Making a meaningful career change should be fun. I want to build a Web site that reflects that. Visiting it should be like going to a favorite café and talking about how to find resources, get inspired, and leapfrog into a new profession. My site, jobrecipes.com, will have the energy of an online café. Midcareer people looking for changes can get ideas and use interactive tools to help them blend their passions with experiences and find new career paths. Plus, I'll profile interesting people who made bold career changes, so my audience can find out how they did it. This will be a site for people seeking ideas and opportunities past the normal boundaries of the corporate world. — Teri Collins, Founder of Jobrecipes.com, New York

THE CRITIQUE

David Rose, Chairman, New York Angels, CEO and Chairman, AngelSoft

Put the business model front and center, Rose says. "There is no business model here; the pitch does not say where we are getting money from. I have questions about validity, if you can generate revenues to a site like this, which is in a crowded space with zero barriers to entry."

Also, Rose says, career change is stressful, not fun. He isn't sure how the site can lure a loyal audience, particularly since it aims to help people make a one-time change. He suggests adding experts' insights, as he thinks getting advice from people also seeking a career change is of limited use.

Want to run your pitch by our experts? E-mail us at smallbiz@businessweek.com

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