What Makes Us Click?

Whether through curiosity or by accident, the decision to click on an online ad can be studiedand can inform design

There is a risk vs. reward scenario that we all play out when deciding to interact with an online ad or a website. With online ads and websites for games, there is a delicate dance to be had between publisher and gamer—one that isn't always done so delicately. As game marketers, our online marketing tools need to inspire excitement, passion, trust and commitment in the people we are marketing to. These emotions play into aspects of psychological interaction.

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