What Makes Us Click?
There is a risk vs. reward scenario that we all play out when deciding to interact with an online ad or a website. With online ads and websites for games, there is a delicate dance to be had between publisher and gamer—one that isn't always done so delicately. As game marketers, our online marketing tools need to inspire excitement, passion, trust and commitment in the people we are marketing to. These emotions play into aspects of psychological interaction.
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