VW Hopes Beetlemania Will Sell Cars

As part of its new sales push, VW will debut an ad campaign featuring a talking classic Beetle. It's clever but will it connect with drivers?

When the going gets tough for Volkswagen (VOWG), as it is now in the U.S. market, the German automaker has a record of reaching back into its own history and German-ness for inspiration and new advertisements to move people to reopen their minds—and wallets—to the brand.

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