Fine-Tuning Corporate Social Responsibility

A recent IBM study shows a hefty percentage of top officers don't quite connect with customer concerns. IBM's George Pohle discusses how to change that

Top managements of companies around the world are confronting a growing chorus of demands to articulate their corporate social responsibility strategies, yet 76% of top executives polled by IBM (IBM) acknowledge they don't truly understand their customers' concerns.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.