MTV misses with new talent competition

Bah. The news held so much promise: MTV and Onedotzero joined forces to hold a competition challenging young talent to make a series of one minute films. ODZ was one of the first organizations to champion innovation and experimentation within the then-fledgling genre of motion graphics, so I was hopeful that the winners would display a burst of dazzling creativity, show me something I’d never seen before or perhaps even demonstrate that despite the demise of the 30- or 60-second ad, short films can nonetheless provide a really compelling narrative (the creative brief: “explore ideas of country and community” which in this day and age should surely be a home run.)

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