Cool iPhone Beta Application--Pocket Planet Glazer.

Check out this video of an iPhone apps about the solar system that David Armano at Critical Mass put together. (If you have an iPhone or Safari, click here). I played with The Pocket Planet Gazer over lunch recently. It’s the kind of simple, playful and informative engagement over the iPhone that companies would want to brand around. It’s the new kind of marketing, that offers something to the consumer and connects with the consumer in a joint project.

I think this application illustrates the potential power of the iPhone platform—and other similar platforms—to show information in an entertaining and engaging way. I kept hitting those planets on the screen and learning more about them as data popped up. Imagine what a kid would do with this?

Before it's here, it's on the Bloomberg Terminal.