Motorola Splits in Two--Why The Razr Was a Fluke And What The Company Needs To Do Now.By
Motorola has decided to split itself in two—a failing mobile-phone business and a so-so network equipment/two-way radio/set-top box business. This is a default strategy. Motorola tried for months to sell its mobile phone operation and no one in Asia, Europe or North America would buy it. For good reason. The Razr was a fluke. Motorola was never an innovation-led company. It was a technology-driven company run by engineers who failed to understand the difference between technology and innovation. Let me explain. I saw the most amazing Motorola
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