Special Report: The Power of Play

Even as the games industry enjoys enormous, continued commercial success, it remains misunderstood. Few resources exist, as they do for film or literature, to help consumers understand the nuances of the business. Game proponents, meanwhile, are quick to say the industry is now “bigger than Hollywood,” but few can really explain what that means—or why it matters.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.