Game Maker Profile: area/code
The explosion in the popularity of nontraditional gaming, typified by the success of Nintendo's (NTDOY) Wii console and games such as Guitar Hero, has turned conventional-games wisdom on its head. Focused for so long on features—technical specs, rendering speeds, and sophisticated, polygonal graphics—gaming has suddenly become about socializing, real-world interaction, and, well, fun for everybody. This seismic shift is a source of delight for Frank Lantz and Kevin Slavin, co-founders of New York gaming and marketing company area/code.
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