The Mystery of the $234 Hermès Tie
Walk into the Hermès boutique in Moscow's famous GUM department store on Red Square and expect to pay 5,760 rubles, or around $241, for one of their trademark, brightly colored silk ties. That same tie will cost €125 ($192) at the company's flagship store on Paris's Faubourg Saint-Honoré but only $160 before tax ($173.40 after) at their shop on Manhattan's Madison Avenue. It's the same tie. So why the difference in price?
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