Will Schultz's new plans bring back Starbucks' magic?

At yesterday’s annual shareholder meeting, reinstated CEO Howard Schultz announced several new “customer-focused” (let’s just call ‘em “marketing”) initiatives. They show Howard Schultz and his team are as cutting edge as any marketing guru. Their plans includes transforming the in-store experience with a new, waist-high espresso brewing machine (the friendly barista won’t be hidden behind a bulky machine), a sophisticated rewards card program to give customers free coffee and discounts, and a social network, my starbucksidea.com, where users can submit and vote on suggestions for the chain and hear back from Starbucks employees.

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