Rally Your Troops Like Churchill

How you can borrow from the British politician's speaking skills to lift the spirits of managers, employees, and customers worried about today's economy

"The news from France is very bad." That's how British Prime Minister Winston Churchill began a radio broadcast on June 17, 1940, in the darkest hours of World War II. Churchill acknowledged the harsh facts, but also saw reasons for hope. In fact, he ended that broadcast with a line he would often repeat—"We are sure that in the end all will be well." Churchill's inspirational leadership and extraordinary communication skills rallied the British as they fought for survival.

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