Microsoft Wants Wireless Consumers, Too

Under pressure from Apple's iPhone, the software behemoth is reinvigorating efforts to make Windows Mobile more appealing to the mass market
Microsoft is eager to claim a larger slice of the smartphone market. Its market share has declined since the introduction of the iPhone in June, 2007.

Spurred on by Apple's pursuit of the wireless mass market, Microsoft is redoubling efforts to court mobile-phone consumers. Despite long-standing attempts to widen the appeal of Microsoft's Windows Mobile, the operating system for cell phones is popular mainly with business users looking for a way to view documents, spreadsheets, and corporate e-mail on a handheld device.

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