Bringing Green Mainstream

Cherokee Investment is backing the Mainstream GreenHome, a residential laboratory for green building practices they believe will protect the environment and provide solid returns to investors

Pull up to the house on a cul-de-sac in one of Raleigh (N.C.)'s dozens of subdivisions, and it's hard to see anything noteworthy about the red-brick farmhouse-style McMansion. Spacious—the house has five bedrooms—with a wide front porch and ample concrete driveway, it blends easily with its neighbors, just one more comfortable upper-middle-class home in a town full of the same.

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