What Makes Samsung Tops in TVs

The Korean electronics giant's supply chain management system has catapulted it ahead of Japanese brands Sony, Panasonic, and Sharp
Samsung's Bordeaux TV

Every Monday morning, Lee Chun Jae begins his week at Samsung Electronics by setting in motion manufacturing operations around the world for the Korean giant. Lee is the operational chief at the 70-member command center of Samsung's supply chain management (SCM) system, and on Mondays he sends out the week's new instructions for production and shipping to 20 television and monitor factories in 11 countries. Over the weekend, the system had generated weekly, monthly, and quarterly sales forecasts based on the previous week's data on sales, manufacturing, supplies, and product development. Doing the job is like being "a conductor of an orchestra," says Lee. "SCM allows all units to operate in harmony."

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