Major League Gaming's Marketing Appeal

With the growth of a professional gaming circuit, here's how MLG has become a major draw for advertisers

While certain games will receive praise from all varieties of hardcore gamers, the allure of competitive gaming is something that tends to be hit or miss. Even gamers who love the games that are the focus of the various tournaments may not be interested in watching strangers play. This is due to a variety of reasons, including lack of media exposure for the gaming leagues and a failure of the various professional circuits to truly differentiate themselves from one another.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.