Can Yogen Fruz Gain a U.S. Following?
In 1986, when entrepreneurs Aaron and Michael Serruya were twentysomethings, they opened their first Yogen Fruz store, in Toronto. Today, the brothers have more than 1,000 locations around the world. With American tastes changing and tangy&mdas;has opposed to sugary—frozen yogurt becoming popular, the Serruyas are planning to push into the U.S., starting with Chicago. Aaron Serruya spoke to Smart Answers columnist Karen E. Klein about his strategy of entering a crowded franchise market by targeting existing small business owners. Edited excerpts of their conversation follow.
To continue reading this article you must be a Bloomberg Professional Service Subscriber.
If you believe that you may have received this message in error please let us know.