John Quelch: Political and Consumer Marketing
People complain they are inundated with political marketing. But we don't need less of it; we need it to be done better, with the idea that voters are customersJohn Quelch
Posted on Marketing Know-How: January 16, 2008 8:14 AM
To continue reading this article you must be a Bloomberg Professional Service Subscriber.
If you believe that you may have received this message in error please let us know.