How To Open a Small Town Store

Yes, location matters. Experts suggest aspiring retailers find a highly trafficked spot, and offer more tips for getting started

After 25 years as a paralegal, I'm launching a new career as an entrepreneur. I own an old building where I plan to open a gift, art, and antiques store later this year, debt-free. The store is in a small town, so I don't expect heavy traffic, but I'm hoping my low overhead will help compensate for a smaller customer base. Am I right? —D.A., LaCoste, Texas

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