Virgin's Big Cellular Shout-out in India
On Mar. 2, after Sir Richard Branson gratified the local media with his antics—he scaled the face of the Hilton Towers in Mumbai—the Virgin Group founder climbed down to announce his biggest move in India yet. He has become a franchisee of Tata Teleservices, a domestic telecom player providing CDMA cellular services. This is Virgin's third India play after Virgin Air's India routes and a radio station, Fever 104 FM. And it's Virgin Mobile's seventh telecom market. Others include the U.S., France, and South Africa.
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