Techies Need to Know the Business

Smart companies make sure their technical experts have an understanding of the business that extends beyond a single department or function

Ask around your office: "Who is a typical business person?"You'll probably hear investment banker, brand manager, sales rep, or accountant. The replies almost certainly won't include technical experts, such as a Motorola (MOT) engineer, an Abbott Laboratories (ABT) scientist, or an Allstate (ALL) IT analyst. In fact, according to our interviews with such professionals at Chicago-area companies, many actually reject the label "businessperson."

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