Dassault Systemes Puts Tech in Fashion

Apparel makers Guess and Adidas are two of the converts to the design software created by a French company known for 3D engineering tools

Two years ago, when apparel maker Guess? (GES) opened a purchasing office in Hong Kong and acquired a design house in Florence, Italy, the company quickly changed from a mainly Los Angeles-based operation to one spanning multiple time zones and continents. All at once, the company realized it lacked effective tools for communication and coordination among its far-flung branches. "Fax and phones and e-mails are O.K.," says Guess Chief Information Officer Mike Relich. "But you wonder, did the guy get it?"

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