Let's Rewrite the Rules for Kids' Media

Forty years after the debut of Sesame Street, it is once again time to rethink the way we expose kids to media

Four decades ago, Joan Ganz Cooney and her colleagues created the gold standard for using mass media to educate children when they founded the long-running kids' program Sesame Street. Today, the Joan Ganz Cooney Center, the nonprofit research organization Ganz Cooney founded, is pushing for an overhaul of children's media legislation that may prove no less far-reaching.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.