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Getting to Know Gen Why

An expert talks about how to understand and embrace the "what's in it for me generation" in ways that will make them productive members of your team

Eric Chester, president of Generation Why, a consulting organization that speaks about generational differences, is the author of Getting Them to Give A Damn: How to Get Your Front Line to Care About Your Bottom Line. I am always fascinated by generational differences and how they play out in the workplace. Since Eric is an expert on the topic of dealing with younger employees, I had a great time talking with him. Here are highlights of our recent conversation:

It's quite common to hear leaders commiserate about Generation Y, or the emerging workforce. But collectively, are they really that much different than young workers of 10 or 20 years ago? Aren't kids still kids?