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Coke is... Water

There are hosted lunches each day at TED, and today I went to one hosted/sponsored by Coke, which has been teaming up with various NGOs to work on bringing water to wider public attention.

Coke certainly uses a lot of water in its core business proposition, which suggests why the corporation is interested in maintaining access to an uncontaminated supply. Daniel Vermeer is director of the sustainable value chain at Coke, and he told me he has spent the past five years working on water. After the lunch (at which attendees were tasked to come up with opportunities to raise water’s global profile) he summarized these five ideas: