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Survey: E-Shoppers Clueless on Security

The bulk of British online shoppers still don't understand the basics of Internet safety -- including the golden padlock

Consumers still lack awareness of basic online security alarms despite well publicised instances of data breaches and fraud.

A survey conducted by hosting specialist NetBenefit revealed 80 per cent of consumers are concerned about internet security when buying online but 70 per cent of them did not understand the significance of the green internet browser bar (a signal the website the shopper is about to enter has been verified and identified as reputable).