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Escaping the Tyranny of Price Competition

For U.S. manufacturers, competing on price with companies that are exporting goods from a low-wage-paying country is nearly fruitless. While you expend effort and know-how on shaving a percentage point or two off your cost of goods sold, products and parts are coming in from offshore an average of 17% cheaper.

You’ve probably been considering some of these methods of responding to this squeeze: