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Mazda's Sweet Little CX-7

After a promising start, sales of Mazda's attractive CX-7 crossover are falteringlargely because of all the fierce competition

Crossover vehicles are hot sellers right now. So why is one of the hottest models in the segment—Mazda's curvaceous CX-7—suddenly not doing so well? The answer seems to be that there are now so many excellent crossovers crowding onto the market that shoppers can afford to be far more finicky than they were even six months ago.

For all of last year, North American sales of the CX-7 were up 86.6%, to 41,659. But the model peaked late last summer. Sales fell by 23.2% in October, 21% in November, rose a meager 1.9% in December, and fell again by 7.6%, to 2,555, in January.