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Stop Speaking in Jargon

Too often, business people communicate in jargon and buzzwords. They'd be more effective if they spoke in plain English

Inspiring business communicators speak in clear, understandable language. The language of motivation is free of meaningless gibberish. Unfortunately, somewhere along the way the wheels came off, and business professionals began speaking in vague terms that fail to connect with listeners. The other week I read a magazine interview with an analyst who had been asked about his forecast for technology spending in 2008. His reply: "Expect commoditized processes to be optimized and varying instances to be consolidated and standardized on middleware platforms." Words like "optimized," "commoditized," and "standards" are buzzwords that mean nothing to most listeners, but the use of such language does serve a purpose—to elevate a person in his own mind. Wikipedia says "buzzwords are typically intended to impress one's audience with the pretense of knowledge."

Anyone who thinks using buzzwords will make them sound intelligent is wrong. Clarity impresses. Buzzwords confuse.