When Good Isn't Good Enough

A company with fewer than 50 employees needs great programmers, not just good ones. And once you find them, you have to hold on to them

In a flat world where, as Thomas Friedman points out, globalization has leveled the competitive field, a new idea can have dozens of competitors worldwide within months. With this as a backdrop, the "good enough" employee no longer cuts it, and the premium on great employees is higher than ever.

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