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Mark Penn's Cynical "Microtrend" View Under The Microscope In Clinton's Fading Campaign

As I have been examining the commercials and stump rhetoric of Senator Hillary Clinton, I keep wondering why the once presumptive Democratic nominee’s message has come across as so cynical.

There is an aspect of the Senator’s lapses into Rovian-like message making like “words don’t matter,” “talk is cheap,” “I’m the only one who is ready,” “plagiarism,” etc. But then I remember where I read political philosophy and practice just as cynical; in Microtrends, the book written by chief Clinton strategist and message shaper Mark Penn.